PR that makes an impact requires a clear strategy: strong stories, excellent contacts and professional execution. We develop topics that genuinely engage journalists, create press materials that are worth reading and nurture the editorial relationships that make the difference.
This applies equally to travel, design, gourmet and trade media – across print, online and social channels throughout the German-speaking markets. It also includes credible communication around sustainability and social responsibility, focusing on visionary examples and initiatives that demonstrate what is truly possible.
Content Creator Partnerships and KOL Collaborations are an integral part of our PR work for luxury hotels and destinations. Whether content creators, VIPs or brand ambassadors, what matters to us is a credible fit with our clients and their themes – from travel, design and architecture to gourmet, spa and wellbeing.
Our professional tools allow us to look far beyond reach alone, assessing authenticity, aesthetics and, most importantly, the relevance of the audience.
Our content creator relations services include:
The most compelling collaborations happen where strong brands, culture and creativity come together. We extend our clients’ brand presence through strategic partnerships that go far beyond traditional co-branding – working with brands as well as cultural institutions, personalities and communities that complement their positioning and open doors to new audiences and networks.
Our marketing collaborations include:
Success in tourism has many facets – and for each of them, we can draw on a network of partners with outstanding expertise: sales agencies across the German-speaking markets, international PR partners in the US, Europe and Asia, renowned photographers, spa experts and specialists in branding, web design and social media. A network that every segara client can benefit from.
Whether public relations, influencer relations or destination marketing: every hotel and every destination deserves a strategy as individual as its story. Let’s talk about where we could take your brand.
