...

Every

place

tells a

story

Fantastic beaches, secluded mountains, legendary places – segara opens the door to the stories and people who bring these special places to life. As a PR agency, we support hosts who live their visions, extraordinary luxury hotels and unique destinations in German-speaking countries.

Our

Stories

bring

PLACES

to

life

We communicate the beautiful things in life: travel, enjoyment and lifestyle. From fascinating hotels to undiscovered paradises – let our segara customers and their themes surprise you!

with love,
segara

Your

journey

is our

passion

Welcome to the world of segara! Here you will find not only exciting travel topics, but also everything you need for your research: in-depth background information, expressive images and support in organising press trips. Discover the diversity of our customers – from visionary personalities to fascinating hotels and unique destinations. There’s only one thing you won’t find here: boring topics!

We show the

sunny side

of life.

When extraordinary places meet compelling journalism, the best stories emerge – and we ensure that they find their way. Whether it’s sophisticated lifestyle and interior design magazines, business media, trade press or digital trendsetters: here we show how we bring our clients’ visions to life.

See you soon!

Testimonials

that

inspire

segara is a highly creative and resourceful partner with an exceptional attention to detail. They have played a pivotal role in elevating the presence of One&Only across the DACH market and in successfully launching SIRO to wide appeal. Their ability to remain agile and flexible, responding quickly to evolving priorities while maintaining consistently high standards, sets them apart. Above all, segara truly embodies the values of our brands, operating as a trusted extension of our team and delivering with precision, reliability, and integrity.

Sara Mirza
Global Director PR & Communications, Kerzner International
One&Only & SIRO
Dubai

segara is more than just a PR agency! Heike Götz and her team not only provide strategic consulting and develop a tailor-made PR concept for us year after year, they also inspire us with ideas for topics and collaborations we had not previously considered. Based on our brand core and philosophy, Heike and her team identify the most relevant media and journalists for us and recommend truly suitable influencers – always guided by the principle of quality over quantity. We have been working with segara since 2019, achieved excellent coverage once again this year across all defined key media, and feel extremely well looked after by Heike and her team.

Susanne Gräfin von Moltke
Owner
Relais & Châteaux Gut Steinbach
Germany

I had the pleasure of working with segara for close to two years during my time at the Department of Tourism Bhutan, and they were an exceptional PR partner. The team is highly professional, proactive, and genuinely supportive of their clients, consistently going above and beyond expectations. Through their strategic approach, segara secured a standout partnership with a leading luxury department store, significantly elevating awareness of Bhutan in the market. They also delivered strong, consistent monthly coverage across top-tier titles in the DACH region, with clear impact and credibility.

Carissa Nimah
Managing Director
Bhutan
Bhutan
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