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segara

References

Our

Stories

bring

PLACES

to

life

segara is a highly creative and resourceful partner with an exceptional attention to detail. They have played a pivotal role in elevating the presence of One&Only across the DACH market and in successfully launching SIRO to wide appeal. Their ability to remain agile and flexible, responding quickly to evolving priorities while maintaining consistently high standards, sets them apart. Above all, segara truly embodies the values of our brands, operating as a trusted extension of our team and delivering with precision, reliability, and integrity.

Sara Mirza
Global Director PR & Communications, Kerzner International
One&Only & SIRO
Dubai

segara is more than just a PR agency! Heike Götz and her team not only provide strategic consulting and develop a tailor-made PR concept for us year after year, they also inspire us with ideas for topics and collaborations we had not previously considered. Based on our brand core and philosophy, Heike and her team identify the most relevant media and journalists for us and recommend truly suitable influencers – always guided by the principle of quality over quantity. We have been working with segara since 2019, achieved excellent coverage once again this year across all defined key media, and feel extremely well looked after by Heike and her team.

Susanne Gräfin von Moltke
Owner
Relais & Châteaux Gut Steinbach
Germany

I had the pleasure of working with segara for close to two years during my time at the Department of Tourism Bhutan, and they were an exceptional PR partner. The team is highly professional, proactive, and genuinely supportive of their clients, consistently going above and beyond expectations. Through their strategic approach, segara secured a standout partnership with a leading luxury department store, significantly elevating awareness of Bhutan in the market. They also delivered strong, consistent monthly coverage across top-tier titles in the DACH region, with clear impact and credibility.

Carissa Nimah
Managing Director
Bhutan
Bhutan

I have been very happy with my collaboration with the German press office segara over the years. I particularly appreciate their strong strategic thinking, their responsiveness and the high quality of the media coverage they consistently secure. Working with them has been both efficient and enjoyable, and I highly value their professionalism and dedication.

Isabelle Guéguen
Global Head of PR & Influence
Relais & Châteaux
France

Working with segara Kommunikation has been an absolute pleasure. Our long-standing collaboration has made them more than a partner over the years – they feel like an extension of our own team. Their dedication, professionalism, and deep understanding of the DACH market have helped us welcome influential media to The Datai Langkawi, growing our visibility and reinforcing our brand in meaningful ways.

segara has consistently supported all of our sustainability initiatives and the storytelling around The Datai Pledge, ensuring these are a focal point in media coverage across the German-speaking market. Through thoughtfully curated press experiences, they help communicate our commitment to genuine hospitality, authentic storytelling, and regenerative travel, allowing our values and initiatives to reach audiences in a compelling and authentic way.

We are grateful for their insight, creativity, and care in representing The Datai Langkawi. segara Kommunikation is not just a PR agency – they are a trusted partner who shares and champions our vision, bringing our stories to life in ways that truly resonate.

Maria Sadipun
Director of Marketing
The Datai Langkawi
Malaysia

We have been working closely with segara Kommunikatoin  for over seven years and can confidently say it has been a truly rewarding partnership. Their deep understanding of our brand, combined with an exceptional level of detail and professionalism, has consistently delivered strong and meaningful results. segara’s thoughtful approach and reliability make them a valued extension of our team, and we highly appreciate their continued support and expertise.

Stefan Lewis
Assistant Director of Marketing
Raffles Seychelles
Seychelles

segara has been representing Zannier Hotels in the DACH market since 2018, and we greatly appreciate this collaboration, as it has helped us successfully launch our lodges in Namibia. Heike and the entire team are very proactive and have an excellent rapport with the media. It is a real pleasure to work with such a competent team that shares our passion for the hotel industry and our eye for detail. In addition to their genuine commitment, I particularly appreciate their human approach and the creative and cordial collaboration we have developed over the months. 😉

Quentin Guiraud
Public Relations & Communication Manager
Zannier Hotels
France

We’ve been working with segara for many years, and what stands out most is their professionalism, reliability, and commitment to PR. Finding a team that works so closely with the hotel is only possible through honest and aligned communication. The segara team perfectly understands the hotel’s needs at all times.

Ane Ugarte
Sales & Marketing Director
Bahía del Duque "Member of Leading Hotels of the World"
Teneriffa

We highly recommend segara’s services and have benefited for years from the tailor-made service and valuable personal contacts that segara has established for us. As an agile, privately run company with its own strong vision for the Weissenhaus brand, it is particularly important to us to have a sparring partner on equal footing. We are happy to have found this in Heike Götz and her team.

Natalie Fischer-Nagel
Gastgeberin (2015-2025)
Weissenhaus Private Nature Luxury Resort
Deutschland

Chiva-Som has had the pleasure of working with segara Kommunikation as our PR representative in German-speaking countries for years. Their team has consistently demonstrated a high level of professionalism, expertise, and dedication to our brand. Their strong understanding of the market and wellness industry and strong connections have led to numerous valuable PR opportunities, helping us to reach a wider audience and enhance our reputation in the market.

Kewalin Sukumjittanon
Head of Communications
Chiva-Som International Health Resort
Thailand

The segara team brings with it a deep knowledge of the media landscape, an extensive network of contacts and an enthusiastic, creative approach. But the true secret of their success is the integrity with which they treat clients and journalists alike. While they have been our PR partner of choice for the past ten years, it took far less than that for them to become an integral part of the &Beyond family. Our brand could not be in safer hands as they build and maintain our reputation in the Germanic market.

Kasia Sliwa
PR Manager
South Africa

Working with segara over the past two years has been an absolute pleasure. Their deep expertise and exceptional understanding of the German-speaking market have made them a trusted partner for The Set Collection. segara consistently delivers strong and relevant media opportunities across all our properties, ensuring impactful coverage that resonates with our audience. While ROI from PR can be often challenging to quantify, we have seen an increase in interest and uptake from the German market – a testament to segara’s strategic approach and unwavering commitment to results. We value their professionalism, insight and ability to translate our vision into meaningful exposure within this key region.

Eliot Sandiford
Vice President - Public Relations & Partnerships
London

alive, one story at a time

Extraordinary stories arise where exciting topics meet fascinating people and their visions. As PR experts, we not only have the eye for these stories, but also the instinct to discover them and place them exactly where they will have the greatest impact. As a team, we combine a wide range of talents: professionals from the luxury hotel industry, journalism and traditional public relations. What motivates us? The passion to compose stories from unique moments and extraordinary places that inspire lasting enthusiasm.

Extraordinary stories arise where exciting topics meet fascinating people and their visions. As PR experts, we not only have the eye for these stories, but also the instinct to discover them and place them exactly where they will have the greatest impact. As a team, we combine a wide range of talents: professionals from the luxury hotel industry, journalism and traditional public relations. What motivates us? The passion to compose stories from unique moments and extraordinary places that inspire lasting enthusiasm.

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