“From the very beginning, our relationship with segara has been an absolute pleasure. Working with Heike and her team is a true partnership – they are just as invested in our business as we are and genuinely care about every aspect of it. It is rare to find such commitment and passion, all combined with absolute professionalism and a truly impressive media network.”
Ellerman House has been represented by segara since January 2014. We love working with Heike and her team. They are always professional, creative, fun and extremely knowledgeable. We have had fantastic coverage of Ellerman House in the German market over the last years, and it is all due to their hard work and right contacts in the media world. I highly recommend segara.
It is rare to find such professionalism and personal attention and care as we have found at segara! Phāea have partnered with Heike Goetz and her team since 2018, and since then they have worked in full strategic alignment, towards achieving impressive measurable goals, including the really successful re-positioning of Cretan Malia in the DACH markets. Thank you, Heike and segara for this partnership – we are excited to continue our Phāea journey together!
The very talented team of professionals at segara are able to enter quickly into harmonious working relationships with the client. Their approach is always tailor-made with great care and attention, a very high sense of professionalism, and out-of-the-box thinking. Our collaboration with segara has garnered a trustworthy partnership, through which we have been able to generate great coverage and source strong opportunities for our brand. The team has very good connections within the luxury travel industry, and has developed an in-depth knowledge of our segment to nurture our communications strategy within the market, strengthening our reputation as the recognised industry-leader further still.
It is always a pleasure to work with the segara team, as they all do a fantastic job and are absolutely proactive. The segara women are so passionate characters – women of whom there should be more. To successfully position Raffles Seychelles in the DACH market has become a mission for segara and we are very grateful for the results. The segara team has become part of our family.
segara is representing Zannier Hotels in the DACH market for nearly two years now. We are extremely pleased with this collaboration, that helped us launch our Namibian lodges! Heike, Sarah and the rest of the team are very proactive and well connected with the press. It is a real pleasure to work with such professionals who share the passion we have for hospitality and our sense of details. Besides their genuine commitment, I particularly appreciate their human approach and the creative and friendly collaboration we have developed over the months.
PS: they have a lovely office in Munich where they pampered me with a delicious welcoming breakfast ; )
Hotel Alex Lake Zürich has made a lucky choice with segara. Heike’s team is full of ideas and they always work highly motivated and with a lot of enthusiasm. Not only have they regularly achieved excellent results at the highest level through their large network, they also get involved proactively with new creative ideas. We greatly appreciate the friendly, extremely reliable cooperation and flexibility and can only highly recommend working with them.
Campbell Gray Hotels create, develop and operate very individual, special hotels, restaurants, spas and spaces that are often unexpected and unique. We provide an exceptionally high level of service that is natural and warm. Because we see hospitality quite differently, from many other management companies, we generate interesting news and stories. Our communications strategy, therefore, needs an agency that understands how to marry our particular culture with the right media outlet. Heike and the team at Segara understand this very well. They are an extension of CGH and the way in which it wants to communicate with the DACH market. Plus, it’s a pleasure to work with them.
The Anam was my fourth hotel opening with segara Kommunikation and I am always impressed about the individual concepts, that Heike and her team develop. Ideas that are the basis for a true success story and incredible coverage that we gain in the DACH markets. The opening of The Anam was the latest project we were working on together and through the fantastic work by segara, we were able to make our resort within only one year after the grand opening in April 2017 the place to stay when travelling to Vietnam. I got the information that we are the best-selling hotel in the entire Vietnam within the airtours portfolio which is an amazing achievement after such a short time. Thank you, Heike and your wonderful ladies team!!!
segara Kommunikation GmbH
Harmatinger Straße 2
Tel.: +49 (0) 89 – 552 797 60
Fax: +49 (0) 89 – 552 797 620