It has become an annual and at the same time much appreciated institution: our segara media breakfast. At the beginning of every season in March, at the same time as ITB, we offer our clients and a selection of top journalists the perfect platform for an intensive exchange of ideas over a cup of coffee and a healthy breakfast – in a relaxed atmosphere and away from the busy days in the exhibition center.

After several editions of well attended segara media breakfasts in Berlin, we decided three years ago to meet the demand of media based in Southern Germany and brought the concept straight to Munich. This year, in which COVID-19 is stirring up our industry more than ever, our event planning felt like a roller ride!

For months the segara team had been working on lookbooks, briefing our clients, providing goodies, preparing pictures, renting locations, inviting top media – and looking forward to a creative exchange with our clients and journalists during a delicious breakfast.

And then, suddenly: the short-term end! No ITB, no segara media breakfast in Berlin. But if you don’t dare, you don’t win: Just in time, the Munich segara media breakfast could take place at the concept store Sois Blessed on March 10th – a great success and an enormous joining crowd. Nearly 80 top journalists accepted our invitation and were pleased about inspiring discussions with our customers. Among them: Bunte, Elle, Focus, Glamour, GQ, Instyle, Süddeutsche Zeitung, Traveller’s World, Vogue, and many more. Right on time, because the lockdown followed shortly afterwards…